by UtahWNG Blogs | Nov 23, 2020 | Business Member, UTWNG, UTWNG Role
By Chrisella Herzog, CEO of Humble & Hustle Studios
Analytics are key to success in your digital marketing, no matter what industry you’re in or what size your business is. Digital platforms provide so much data and it’s revolutionary for small businesses to have access to all this information and relatively cheap market research.
But data is only as good as what you do with it. If you don’t understand what your data is telling you, you’re missing out on key business insights that can help you grow.
When you start to look at your analytics, there are three basic steps you can take:
1) Define your goals. If you start with your goal in mind, the data will tell you much more clearly how your business is doing in reaching those goals. Different goals will require you to collect and track different data points.
2) Understand which statistics match your goal. If your goal from an ad campaign is to increase your sales, then running an ad and tracking data that increase your follower count isn’t the most effective way of reaching that goal.
Here are a few basic terms you should know and understand when starting a new campaign:
a) Clicks vs. Landing Page Views: Have you ever accidentally clicked an ad, then hit the back button before the page loaded? You’re not alone! Digital platforms measure clicks and landing page views differently. A “click” is every time someone clicks your post or ad; a “landing page view” is when they click and allow your site to load before navigating away.
b) People Viewed vs. Impressions: These two data points are related, but not quite the same. “People Viewed” is the number of people who have seen your post or ad. “Impressions” can be much higher, but that can be because the same person could have seen the post multiple times.
c) Lead: A lead is measured as someone who clicked on a button that entered them into your sales cycle. That could mean they downloaded a lead magnet or they scheduled a call with you.
d) Conversion/Purchase: A conversion is measured as someone who came to your website and made a purchase or signed up for a service. Depending on your sales funnel, this could also be someone who requested an estimate.
3) Track your data. This is so important to know how your marketing campaigns are performing. Are you increasing the number of people coming to your website? Are your ads working, but getting more expensive? Create a simple spreadsheet where you can bring all this data together to look at over a period of time.
All of this information can be confusing and overwhelming — not to mention time-consuming — for an entrepreneur or small business owner trying to serve their customers well. This is where a marketing expert can step in to guide you to the most important data points.
If you’re ready for some assistance in this area, schedule a call with the Humble & Hustle Studios team!
by Utah Women's Networking Group | Feb 1, 2017 | Ambassador, Area Connector, Business Member, Member Feature, Sponsor, Utah Women's Networking Group, UTWNG, UTWNG Role
A Woman of Many Hats… Carina Knecht!
There are various levels of involvement in the Utah Women’s Networking Group, which is great because we aim to create opportunities at all levels. One of our members, Carina Knecht, has managed to take advantage of every opportunity! She is an Ambassador. She is an Area Connector of two groups. She is the Main Sponsor for our Non-Profit Luncheon this month. Shall we go on?
When she’s not wearing her UTWNG hat, Carina is a Financial Advisor with Ameriprise Financial. She’s not only in the business of helping others pursue their wealth, she is also in the business of helping them grow their financial confidence in the future. She helps individuals balance pursuing their dreams for tomorrow with what is wanted today. In her own words, “I’m here to help you live the life you’ve earned. When you have the right advisor, life can be brilliant.”
Check out Carina’s answers to our six questions:
Share something about yourself that can’t be found on your resume.
Something that would not be found on my resume is my kids! I have biological kids and six kids who have come to call me mom. Of my biological kids, I have one (almost two) married, two teens and one 10-year-old. My “adopted” kids have come to us by way of exchange programs and other like opportunities.
Who is/has been your role model/mentor? And what is one key thing they taught you?
Ana Bay is an inspiration to me because not only did she become a BYU Professor while raising four boys, but she exemplified her teachings which were that just because you’re a mom, you still need to pursue your dreams and aspirations.
If you could travel anywhere in the world – money is not an issue – where would you go and why?
If money weren’t an option I would travel to Egypt! I’ve always been very fond of the history and culture there. It’s horrible, neat, and exciting all in one.
What is a motto or phrase you live and/or work by?
A motto that I and my family try to live by is “BE NICE. WORK HARD.”
Who is your must-listen-to or must-read author, blog or video blog? How do they inspire, motivate, encourage and/or help you?
A favorite author of mine is Agatha Christie. She inspires me to pay attention to details and let’s face it, I’m a sucker for a good mystery.
Any last words of wisdom to share with UTWNG members and future members?
My advice to other amazing members of this group, both now and future, is to keep working on all of your relationships because both the good parts and the bad parts can teach you a lot about yourself and the world around you. AND to always STAY POSITIVE!
Since we already know that Carina will be at the next event, and we hope you are too, be sure to thank her for her passion for the UTWNG and ask her what she loves most.
by Utah Women's Networking Group | Jan 30, 2017 | Business Member, Member Feature, Sponsor, Utah Women's Networking Group, UTWNG, UTWNG Role
We Invite You to Meet… Bekka Carlson!
We love being able to feature members of the UTWNG, and we are excited to highlight Bekka Carlson with Bekka Carlson Agency – State Farm.
The Bekka Carlson Agency serves Salt Lake City and surrounding locations. They specialize in protecting your lifestyle, income, and family. The seek to help clients with home, auto, life, and renter’s insurance. Their mission is to insure what’s important to you!
Bekka has moved around. She was born in Utah, grew up in Eugene, Oregon, went to college in Missouri, worked in LA for a bit, and then landed back in Utah. She is a big sports fan (you will have to ask her what teams) and loves animals (who doesn’t?).
Curious minds want to know Bekka’s answers to our six questions:
Share something about yourself that can’t be found on your resume.
Growing up I was convinced I was going to be a movie producer. I moved to Los Angeles after college and was able to work on a few films; Rush Hour 3, Pineapple Express and Into The Wild.
Who is/has been your role model/mentor? And what is one key thing they taught you?
When I was in college I was lucky enough to have a basketball scholarship. I didn’t think that my basketball coach would’ve been my long-time mentor, but she ended up being influential by repeating frequently that the two things anyone can control outside of their physical abilities are their attitude and their effort. I find that to be true and I think it’s smart to live by.
If you could travel anywhere in the world – money is not an issue – where would you go and why?
I would obviously be Diane Lane in Under The Tuscan Sun.
What is a motto or phrase you live and/or work by?
In the time it usually takes you to complain about not wanting to do something you can usually have that issue resolved. Also, be discerning and kind.
Who is your must-listen-to or must-read author, blog or video blog? How do they inspire, motivate, encourage and/or help you?
Jim Dale’s narration of the Harry Potter series. Buy it now and enjoy the journey.
Any last words of wisdom to share with UTWNG members and future members?
I’ve thoroughly enjoyed the associations in the group. Thanks for letting me participate and looking forward to making much more.
Reach out to Bekka and tell her thanks for being such an awesome support of the UTWNG.
by Utah Women's Networking Group | Jan 30, 2017 | Ambassador, Area Connector, Business Member, Member Feature, Sponsor, Utah Women's Networking Group, UTWNG, UTWNG Role
Turn a Light on for… Jodie Turner!
Part of what makes the Utah Women’s Networking Group go around is our dedicated members who support us at every turn. One member, in particular, is Jodie Turner of Eagle Electric, Inc.
Jodie serves as Vice President for Eagle Electric which provides electrical contractor services for new, remodel, residential, and commercial projects. They offer a full 24-hour service department, and believe that no job is too small! Something cool to note, most of their management and key employees have been with Eagle for 10 or more years.
Let’s get to know a little more about Jodie. We put her to our six-question test:
Share something about yourself that can’t be found on your resume.
Tough question. I love classic muscle cars and can be found at car shows, either taking my car or just to see the others cars a lot of weekends when the weather is nice.
Who is/has been your role model/mentor? And what is one key thing they taught you?
My Dad. He taught me just about everything I know about my industry and continues to teach me. He also taught me that what you put out to the world comes back to you in waves (negative, positive, whatever).
If you could travel anywhere in the world – money is not an issue – where would you go and why?
Greece and Rome (not all of Italy, just Rome)! I really want to see the ancient ruins of Greece and Rome. I am fascinated with that era.
What is a motto or phrase you live and/or work by?
I have two: “Service Above Self” the Rotary motto and “Strive not to be a success, but rather be of value” – Albert Einstein. I believe living these two things will make a person rich, not necessarily always monetarily, but in life. But I also believe that you get back what you put into the world and then some.
Who is your must-listen-to or must-read author, blog or video blog? How do they inspire, motivate, encourage and/or help you?
I don’t really have any that I follow often really. “You Are a Bad Ass” by Jen Sincero changed a lot of my outlooks about myself, “The Compound Effect” by Darren Hardy really spoke to me and I’ve been trying to implement some of that. I could go on forever. I devour books usually!
Any last words of wisdom to share with UTWNG members and future members?
Get involved. Talk, listen and get to people in UTWNG and it will be the most beneficial and amazing thing you have ever done. So many women to look up to, support and help you through just about anything, and you will also find the reverse and have many women to help and support. It gives you a whole new world of friends, and who couldn’t use more friends?
Jodie is a bright light (no pun intended) in the UTWNG. And we love that she is a kickass woman helping to lead and running an electric company! At the next event, be sure to seek out Jodie and say hi.
by Utah Women's Networking Group | Jan 11, 2017 | Business Member, Director, Member Feature, Utah Women's Networking Group, UTWNG, UTWNG Role
Our Fearless Leader… Karin Palle!
We are excited to not only have a blog, but to have the opportunity to feature the incredible members of the Utah Women’s Networking Group. We thought it would fitting to start with the leadership of the group.
Ladies and gentlemen, let’s give a standing ovation for the President of the UTWNG, Ms. Karin Palle! Although Karin is not the original founder of the group, she is definitely the engine behind its growth and success over the last six years. She is very passionate about women gathering together to learn, inspire one another, and develop deeper relationships. She is quick to tell anyone that the UTWNG is not about sales, self-promotion, and growing your business. That may happen, but only as a result of genuine relationships.
Now believe it or not, Karin does have a job outside of the UTWNG. She is the Director for The Center for Entrepreneurship at Westminster College. If you know anything about Karin, you know her passion for entrepreneurs at all levels! You will be hearing more about the Women’s Entrepreneurial Conference she is spearheading in April.
We asked Karin to take our six questions for a test drive:
Share something about yourself that can’t be found on your resume.
I was secretly married on 12/12/12 at 12:12 p.m. with 12 witnesses by Mayor Kelvyn Cullimore (Cottonwood Mayor) on my lunch break and my husband took me to Chipotle for lunch to celebrate. LOL!
Who is/has been your role model/mentor? And what is one key thing they taught you?
Public figures – Ellen DeGeneres and Oprah Winfrey – I learned the power of giving back and making a difference in my community. And, I definitely want to share Ellen’s mantra: be kind to one another.
If you could travel anywhere in the world – money is not an issue – where would you go and why?
China – I would love to develop a woman’s networking group (yes – big aspiration) and spread the word of entrepreneurship.
What is a motto or phrase you live and/or work by?
Collaborating is more powerful than competing.
Giving is better than receiving.
Who is your must-listen-to or must-read author, blog or video blog? How do they inspire, motivate, encourage and/or help you?
Believe it or not – the UTWNG Facebook page. I learn more from our members than anywhere else. Their willingness to share their expertise is invaluable.
Any last words of wisdom to share with UTWNG members and future members?
If you focus on building relationships and sharing your knowledge and expertise, the UTWNG will be a valuable tool for your personal and professional growth.
Now when you see Karin hosting an event you can heckle her with your new knowledge! But in all seriousness, please take time to get to know Karin. We can guarantee that she wants to get to know you. She cares deeply about the UTWNG members, and about creating a meaningful environment for each and every one.
by Utah Women's Networking Group | Jan 11, 2017 | Area Connector, Business Member, Director, Member Feature, Utah Women's Networking Group, UTWNG, UTWNG Role
The One, The Only… Tracey Dean!
Each month we will highlight a member of the Utah Women’s Networking Group. To kick off this new feature, we thought it would be fitting to introduce you to the faithful directors of this fabulous group.
First up is none other than Tracey Dean of Tracey Dean Financial. To best understand how Tracey makes a difference in the world every day, here are her own words, “I am a holistic financial adviser specializing in small business planning and those in transition; new marriage, children, loss of loved one, divorce or retirement. I am here to take care of your most pressing needs. I take a needs analysis approach to help plan your individual financial blueprint to steer you to success. A fun, easy approach, that’s my goal.”
Tracey serves as the Director of Events for the UTWNG. She works hard to find great venues and opportunities for members to gather together to network, build relationships and wherever possible support a worthwhile cause. And if you attend our monthly luncheons or breakfasts, you have definitely seen Tracey in action.
We have six key questions and here is what sweet, funny and direct Tracey had to say:
Share something about yourself that can’t be found on your resume.
Pretty much everything. I’m best known for my smile and for making people laugh because I am so damn funny.
Who is/has been your role model/mentor? And what is one key thing they taught you?
This is always a tough question for me, I really do not have a meaningful mentor or role model… other than Warren Buffett, I would love to pick his brain if just for one day!
If you could travel anywhere in the world – money is not an issue – where would you go and why?
Vietnam. Up until a few years ago, I hadn’t realized the beauty. Let alone the history, as my dad fought in the Vietnam War. I’m incredibly intrigued by this amazing country.
What is a motto or phrase you live and/or work by?
I know it sounds cliché, but based on my near-death car accident, I always say, “Life is too short” and “Work hard, play harder!”
Who is your must-listen-to or must-read author, blog or video blog? How do they inspire, motivate, encourage and/or help you?
Michael Kitces is a very successful financial advisor and he has a blog, Nerd’s Eye View. His insight into my world is amazing and extremely helpful. However, I am addicted to any TED Talk in any industry.
Any last words of wisdom to share with UTWNG members and future members?
Show up and participate. Share your insight when others are in need and… sponsor everything I ask!
We hope you enjoyed getting to know a little more about Tracey. Next time you are at an UTWNG event, walk over and say “hi” to Tracey and thank her for her dedicated service. She’s awesome and we are thrilled she is part of the leadership team.
